Media Sport Stars

Media Sport Stars PDF
Author: Garry Whannel
Publisher: Routledge
Size: 58.25 MB
Category : Social Science
Languages : en
Pages : 288
View: 5006

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Media Sport Stars

by Garry Whannel, Media Sport Stars Books available in PDF, EPUB, Mobi Format. Download Media Sport Stars books, Media Sport Stars considers how masculinity and male identity are represented through images of sport and sport stars. From the pre-radio era to today's specialist TV channels, newspaper supplements and websites, Whannel traces the growing cultural importance of sport and sportmen, showing how the very practices of sport are still bound up with the production of masculinities. Through a series of case studies of British and American sportsmen, Whannel traces the emergence of of the sporting 'hero' and 'star' , and considers the ways in which the lives of sport stars are narrated through the media. Focusing on figures like Muhammad Ali and David Beckham, whose fame has spread well beyond the world of sport, he shows how growing media coverage has helped produced a sporting system, and examines how modern celebrity addresses the issues of race and nation, performance and identity, morality and violence. From Babe Ruth to Mike Tyson, Media Sport Stars demonstrates that, in an era in which both morality and masculinity are percieved to be 'in crisis', sport holds a central place in contemporary culture, and sport stars become the focal point for discourses of masculinity and morality.

Sport Stars

Sport Stars PDF
Author: David L. Andrews
Publisher: Routledge
Size: 15.45 MB
Category : Social Science
Languages : en
Pages : 304
View: 7149

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Sport Stars

by David L. Andrews, Sport Stars Books available in PDF, EPUB, Mobi Format. Download Sport Stars books, In a culture obsessed with celebrity, sportmen and women are some of the highest profile figures. We are fascinated by sport stars' lifestyles, love lives, and earning power. Sport Stars investigates the nature of contemporary sporting celebrity, examining stars' often turbulent relationships with the media, and with the sporting establishment. Through a series of case studies of sporting stars, including Diego Maradona, Michael Jordan, Venus Williams and David Beckham, contributors examine the cultural, political, economic and technological forces which combine to produce sporting celebrity, and consider the ways in which these most public of individuals inform and influence private experience.

20 Greatest Sport Stars Of The World

20 Greatest Sport Stars of the World PDF
Author: Kalyani Mookherji
Publisher: Prabhat Prakashan
Size: 62.47 MB
Category : Biography & Autobiography
Languages : en
Pages :
View: 3691

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20 Greatest Sport Stars Of The World

by Kalyani Mookherji, 20 Greatest Sport Stars Of The World Books available in PDF, EPUB, Mobi Format. Download 20 Greatest Sport Stars Of The World books, These 20 sports biographies,represent the very best that sports has to offer. the books on this list are a showcase of true stories that are bound to move and inspire readers of all ages.

Alternative Medicine Of Sport Stars Scientifically Proven Physical Vascular Therapy

Alternative Medicine of Sport Stars  Scientifically Proven Physical Vascular Therapy PDF
Author: Peter Kopp
Publisher: Books on Demand
Size: 18.64 MB
Category :
Languages : en
Pages : 154
View: 5424

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Alternative Medicine Of Sport Stars Scientifically Proven Physical Vascular Therapy

by Peter Kopp, Alternative Medicine Of Sport Stars Scientifically Proven Physical Vascular Therapy Books available in PDF, EPUB, Mobi Format. Download Alternative Medicine Of Sport Stars Scientifically Proven Physical Vascular Therapy books, Alternative Medicine Of Sport Stars: Scientifically proven Physical Vascular Therapy International Champions Use It - Improve Your Health Too Therapy: with many different kinds, it's hard to know where to start. One therapy that is being used more and more is sports therapy. Used by those who occasionally play sports, to professional athletes who play regularly and are injured often. Another type of therapy is physical therapy, used by many different people who have medical conditions, illnessesor injuries that limit their regular ability to move and function. Do you want to know how therapy works? How will you know what is right for you? Start by reading 'Alternative Medicine Of Sport Stars: Scientifically proven Physical Vascular Therapy' to learn all you need to know so you can make that decision with confidence, and learn why it is so beneficial. With information on different kinds of therapies, how they work, additional information on alternative therapies, and bonus information: 10 ways therapy can benefit you - you will be equipped with all you need to know. Read NOW and take control of your health!

The Sport Star

The Sport Star PDF
Author: Barry Smart
Publisher: SAGE
Size: 22.12 MB
Category : Social Science
Languages : en
Pages : 224
View: 7466

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The Sport Star

by Barry Smart, The Sport Star Books available in PDF, EPUB, Mobi Format. Download The Sport Star books, Why are sport stars central to celebrity culture? What are the implications of their fame? Proceeding from a broadly based discussion of heroism, fame and celebrity, Smart addresses a number of prominent modern sports and sport stars, including Michael Jordan (basketball), David Beckham (football), Tiger Woods (golf), Anna Kournikova and the Williams sisters (tennis). He analyses the development of modern sport in the UK and USA, demonstrating the key economic and cultural factors that have contributed to the popularity of sport stars, while examining issues such as race and gender, the impact of professionalization, growing media coverage, the role of agents and the increasing presence of commercial corporations providing sponsorship and endorsement contracts. This book situates the sport star as the embodiment of the various tensions of age, class, race, gender and culture. It argues that sporting figures possess an increasingly rare quality of authenticity that gives them the capacity to lift and inspire people. The book is a major contribution to the sociology and culture of sport and celebrity.

Seeing Stars

Seeing Stars PDF
Author: Dennis J. Frost
Publisher: Harvard University Press
Size: 10.85 MB
Category : Social Science
Languages : en
Pages : 337
View: 4612

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Seeing Stars

by Dennis J. Frost, Seeing Stars Books available in PDF, EPUB, Mobi Format. Download Seeing Stars books, Drawing from media coverage, biographies, literary works, athletes' memoirs, bureaucratic memoranda, interviews, and films, Frost argues that the largely unquestioned mass of information about sports stars not only reflects, but also shapes society and body culture. He examines the lives and times of star athletes---including sumo grand champion Hitachiyama, female Olympic medalist Hitomi Kinue, legendary pitcher Sawamura Fiji, and world champion boxer Gushiken Yoko---demonstrating how representations of such sports stars mediated Japan's emergence into the putatively universal realm of sports, unsettled orthodox notions of gender, facilitated wartime mobilization of physically fit men and women, and masked lingering inequalities in postwar Japanese society. --

Power Games

Power Games PDF
Author: John Sugden
Publisher: Routledge
Size: 77.68 MB
Category : Social Science
Languages : en
Pages : 320
View: 3364

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Power Games

by John Sugden, Power Games Books available in PDF, EPUB, Mobi Format. Download Power Games books, Critical and radical perspectives have been central to the emergence of the sociology of sport as a discipline in its own right. This ground-breaking new book is the first to offer a comprehensive theory and method for a critical sociology of sport. It argues that class, political economy, hegemony and other concepts central to the radical tradition are essential for framing, understanding and changing social and political relations within sport and between sport and society. The book draws upon the disciplines of politics, sociology, history and philosophy to provide a critical analysis of power relations throughout the world of sport, while offering important new case studies from such diverse sporting contexts as the Olympics, world football, boxing, cricket, tennis and windsurfing. In the process, it addresses key topics such as: * nations and nationalism * globalisation * race * gender * political economy. Power Games can be used as a complete introduction to the study of sport and society. And will be essential reading for any serious student of sport. At the same time, it is a provocative book that by argument and example challenges those who research and write about sport to make their work relevant to social and political reform.

Vermarktung Von Sportstars In China Unter Ber Cksichtigung Der Besonderen Politischen Und Kulturellen Pr Missen

Vermarktung von Sportstars in China unter Ber  cksichtigung der besonderen politischen und kulturellen Pr  missen PDF
Author: Oliver Krabbe
Publisher: diplom.de
Size: 76.19 MB
Category : Business & Economics
Languages : de
Pages : 107
View: 2772

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Vermarktung Von Sportstars In China Unter Ber Cksichtigung Der Besonderen Politischen Und Kulturellen Pr Missen

by Oliver Krabbe, Vermarktung Von Sportstars In China Unter Ber Cksichtigung Der Besonderen Politischen Und Kulturellen Pr Missen Books available in PDF, EPUB, Mobi Format. Download Vermarktung Von Sportstars In China Unter Ber Cksichtigung Der Besonderen Politischen Und Kulturellen Pr Missen books, Inhaltsangabe:Problemstellung: Die Volksrepublik China ist einer der am schnellsten wachsenden Märkte weltweit. Der Wandel zu einer sozialistischen Marktwirtschaft und die riesige Bevölkerung von derzeit 1,3 Milliarden Menschen macht China zu einem reizvollen Markt. Immer mehr internationale Unternehmen investieren in China und errichten Filialen im Reich der Mitte, um ihre Produkte dort zu verkaufen. Das dabei zur Absatzförderung eingesetzte Kommunikationsinstrument der klassischen Werbung findet auch in China Anwendung. Innerhalb der Werbung für Konsumprodukte werden in westlichen Nationen häufig Prominente, unter ihnen auch Sportstars, eingesetzt. Diese Form der Vermarktung von Sportlern hat bei uns schon lange Tradition. Doch wie sieht der Markt in China für die Werbung mit Sportstars aus? Kann auch die Sportlervermarktung von dem Wirtschaftsboom profitieren oder sind Sportler in der Werbung in China eher ungewöhnlich? Im ersten Kapitel wird zunächst einmal der Begriff des „Sportstars“ geklärt. Danach soll kurz erläutert werden, warum es so viele Unternehmen nach China zieht. Dabei wird die Entwicklung der chinesischen Wirtschaft betrachtet. Zum Abschluss des Kapitels wird noch der Begriff „Kultur“ erklärt, der als Grundlage für Kapitel 3 dient. Das zweite Kapitel stellt das Instrument der klassischen Werbung im Rahmen des Kommunikationsmixes vor. Die für die Gestaltung von Werbung relevanten Daten sollen dabei aufgezeigt werden. Im Anschluss wird das Sportmarketing als besondere Form des Marketings erörtert Dies bildet die Überleitung zur Werbung mit Sportlern, die dann genauer betrachtet wird. Hierbei werden die Gründe für Werbung mit Sportlern aufgeführt und Risiken, die mit der Testimonialwerbung verbunden sind, erläutert. Kapitel drei stellt eine genaue Analyse des chinesischen Werbemarktes dar. Die Entwicklung der chinesischen Werbebranche wird betrachtet. Danach wird der Rahmen für Werbung in China erläutert. Dieser gliedert sich in wirtschaftliche, kulturelle und gesetzliche Rahmenbedingungen. Die Einflüsse und Bedeutungen der einzelnen Faktoren auf die Werbegestaltung werden erarbeitet. Hier gilt das besondere Augenmerk den kulturellen und gesetzlichen Einflüssen. Im Anschluss wird der chinesische Markt auf Zielgruppen für Werbung untersucht. Abschließend werden der Medienmarkt und die einzelnen Werbeträger dargestellt. Zu Beginn des vierten Kapitels soll die Bedeutung von Sport in China untersucht werden. Die Entwicklung des [...]

Sport Worlds

Sport Worlds PDF
Author: Joseph A. Maguire
Publisher: Human Kinetics
Size: 68.24 MB
Category : Sports & Recreation
Languages : en
Pages : 242
View: 1329

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Sport Worlds

by Joseph A. Maguire, Sport Worlds Books available in PDF, EPUB, Mobi Format. Download Sport Worlds books, This text looks at the sociology of sport. Narrative case studies of sports sociology from all over the world provide examples of how to interpret issues in professional and elite sports from a sociological perspective.

Emotions In Sport And Games

Emotions in Sport and Games PDF
Author: Alfred Archer
Publisher: Routledge
Size: 43.86 MB
Category : Psychology
Languages : en
Pages : 184
View: 3902

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Emotions In Sport And Games

by Alfred Archer, Emotions In Sport And Games Books available in PDF, EPUB, Mobi Format. Download Emotions In Sport And Games books, Emotions play an important role in both sport and games, from the pride and joy of victory, the misery and shame of defeat, and the anger and anxiety felt along the way. This volume brings together experts in the philosophy of sport and games and experts in the philosophy of emotion to investigate this important area of research. The book discusses the role of the emotions for both participants and spectators of sports and games, including detailed discussions of suffering, shame, anger, anxiety, misery and hatred. It also investigates the issues of collective emotions in relation to sport such as the shared joy of a football crowd when their team scores a goal. In addition, this volume examines the role of pretence and make believe in emotional reactions to sport. In so doing, it makes important contributions both to the philosophy of sport and to the philosophy of emotions, which will be of interest to researchers and students in both fields. This book was first published as a special issue of the Journal of the Philosophy of Sport.

Sportzuschauer

Sportzuschauer PDF
Author: Bernd Strauß
Publisher: Hogrefe Verlag
Size: 58.47 MB
Category : Psychology
Languages : de
Pages : 246
View: 382

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Sportzuschauer

by Bernd Strauß, Sportzuschauer Books available in PDF, EPUB, Mobi Format. Download Sportzuschauer books, Ob vorm Fernseher oder live im Stadion – wohl ein jeder war schon einmal als Zuschauer eines Sportereignisses indirekt oder direkt dabei. In diesem Band nähern sich erstmalig verschiedene Experten aus ihren jeweiligen Disziplinen dem Phänomen «Sportzuschauer» und überraschen mit neuen Sichtweisen und Erkenntnissen zu folgenden Themen: Seit wann gibt es das Phänomen des Sportzuschauers und wie hat es sich im Verlauf der Menschheitsgeschichte entwickelt? Welche Formen von Sportzuschauern gibt es heute und wie organisieren sie sich? In welcher Form treten Sportzuschauer in der Literatur in Erscheinung? Aus ökonomischer Sicht stellt sich die Frage, inwieweit Sportzuschauer den Markt beeinflussen und welche Kaufkraft sie bspw. darstellen? Welche Phänomene treten aus physikalischer Sicht auf, wenn Sportzuschauer eine «La-Ola-Welle» initiieren oder Beifall spenden? Inwieweit beeinflusst das Betrachten von Sportveranstaltungen die physische und psychische Gesundheit? Warum sind sich Sportzuschauer des Sieges ihrer Mannschaft oder ihres Spielers so sicher, dass sie hohe Mengen Geld wetten? Wie kommen sie zu ihren Urteilen hinsichtlich des Sieges oder der Niederlage ihres Teams? An welche rechtlichen Vorgaben ist die Polizei bei Einsätzen in Zusammenhang mit Sportevents gebunden und wie gehen sie gegen randalierende Sportzuschauer vor? Wie kommt es unter Sportzuschauern zu Gewalt und Ausschreitungen und in welchen Gruppen organisieren sich gewaltbereite Sportzuschauer?

Marken Und Sport

Marken und Sport PDF
Author: Holger Preuß
Publisher: Springer-Verlag
Size: 63.71 MB
Category : Business & Economics
Languages : de
Pages : 561
View: 4623

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Marken Und Sport

by Holger Preuß, Marken Und Sport Books available in PDF, EPUB, Mobi Format. Download Marken Und Sport books, Erstes deutschsprachiges Kompendium zum Status quo „Marken und Sport“. Renommierte Autoren beleuchten den Themenkomplex umfassend und werfen einen Blick auf Markenstrategien, Instrumente der Markenführung und des Markencontrollings sowie markenrechtliche Aspekte. In erster Linie wird das Markenmanagement von Sportorganisationen und weiteren Akteuren im Sport betrachtet. Darüber hinaus wird das „Markenmanagement mit Sport“ thematisiert, also die Nutzung der Strahlkraft des Sports durch Markeninhaber aus anderen Bereichen zu Kommunikationszwecken. Der Leser erhält einen sowohl wissenschaftlich fundierten als auch praktisch orientierten Überblick über die Facetten dieses sich dynamisch entwickelnden Gebietes. Zahlreiche Fallstudien veranschaulichen die Anwendung der gewonnenen Erkenntnisse.

Understanding Sport

Understanding Sport PDF
Author: John Horne
Publisher: Routledge
Size: 37.59 MB
Category : Sports & Recreation
Languages : en
Pages : 320
View: 4332

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Understanding Sport

by John Horne, Understanding Sport Books available in PDF, EPUB, Mobi Format. Download Understanding Sport books, Bringing a cultural and social dimension to the study of sport, this introductory guide will help students understand the context of sport and the place it has in the lives of individuals as well as in modern British society as a whole. Theoretically rigorous yet accessible, Understanding Sport includes: up-to-date coverage of key socio-cultural issues suggested further reading, to expand students' understanding of the topics introduced end-of-chapter essay topics and questions, to help students consolidate their knowledge extensive referenece lists and a thematic index, to direct sutdents and lecturers toward further research materials.

Fitness La Carte

Fitness    la carte  PDF
Author:
Publisher:
Size: 18.61 MB
Category :
Languages : de
Pages : 264
View: 6628

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Fitness La Carte

by , Fitness La Carte Books available in PDF, EPUB, Mobi Format. Download Fitness La Carte books, Die ideale Kombination zu Stéphane Frankes Buch "Laufen"

Asian Sport Celebrity

Asian Sport Celebrity PDF
Author: Koji Kobayashi
Publisher: Routledge
Size: 54.99 MB
Category : Sports & Recreation
Languages : en
Pages : 182
View: 5108

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Asian Sport Celebrity

by Koji Kobayashi, Asian Sport Celebrity Books available in PDF, EPUB, Mobi Format. Download Asian Sport Celebrity books, What does the ‘Asian’ mean in Asian sport celebrity? With a collection of nine essays on Asian sport celebrities variously associated with Australia, Belgium, China, Japan, New Zealand, North Korea, Philippines, South Korea, Taiwan and the United States, this book offers a comprehensive understanding of the multi-faceted construction of what it means to be Asian from the perspectives of race, ethnicity and regionality. Sport celebrity, as a modern invention, is disseminated from the West to the rest of the globe including Asia, and so are its functions of symbolizing particular values, desires and personalities idolized and idealized within their respective societies. While Asian athletes were historically depicted as weak, fragile and biologically ‘unsuited’ to modern sport, the emergence of more than a few world-class Asian athletes in the twenty-first century demands an in-depth inquiry into the relationship between sport celebrity and the representation of Asia. This book is therefore essential for those interested in a range of socio-cultural issues—including globalization, transnationalism, migration, modernity, (post-)coloniality, gender politics, spectacle, citizenship, Orientalism, and nationalism—within and beyond Asia. It was originally published as a special issue of The International Journal of the History of Sport.

Sport Public Relations And Communication

Sport Public Relations and Communication PDF
Author: Maria Hopwood
Publisher: Routledge
Size: 54.31 MB
Category : Business & Economics
Languages : en
Pages : 282
View: 7443

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Sport Public Relations And Communication

by Maria Hopwood, Sport Public Relations And Communication Books available in PDF, EPUB, Mobi Format. Download Sport Public Relations And Communication books, An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features include: discussion customized to apply directly to sports management, thoroughly exploring the nuances of the field case studies used throughout the book to illustrate the practical application of theory discussion questions to help formulate and articulate defensible arguments in relation to public relations and communications strategies, forging strong links between theory and practice examples used to draw from the authors’ extensive experience in North America, the United Kingdom, Europe and Australia and New Zealand, providing a well rounded and global understanding of the field. This is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies for the sport management or marketing student, and provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues.