Handbook Of Integrated Csr Communication

Handbook of Integrated CSR Communication PDF
Author: Sandra Diehl
Publisher: Springer
Size: 18.91 MB
Category : Business & Economics
Languages : en
Pages : 501
View: 2107

Get Book

Handbook Of Integrated Csr Communication

by Sandra Diehl, Handbook Of Integrated Csr Communication Books available in PDF, EPUB, Mobi Format. Download Handbook Of Integrated Csr Communication books, This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR. This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.

Handbook Of Integrated Csr Communication

Handbook of Integrated CSR Communication PDF
Author: Sandra Diehl
Publisher: Springer
Size: 76.13 MB
Category : Business & Economics
Languages : en
Pages : 616
View: 3994

Get Book

Handbook Of Integrated Csr Communication

by Sandra Diehl, Handbook Of Integrated Csr Communication Books available in PDF, EPUB, Mobi Format. Download Handbook Of Integrated Csr Communication books, This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR. This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.

Advances In Advertising Research Vol 1

Advances in Advertising Research  Vol  1  PDF
Author: Ralf Terlutter
Publisher: Springer-Verlag
Size: 10.16 MB
Category : Business & Economics
Languages : en
Pages : 412
View: 422

Get Book

Advances In Advertising Research Vol 1

by Ralf Terlutter, Advances In Advertising Research Vol 1 Books available in PDF, EPUB, Mobi Format. Download Advances In Advertising Research Vol 1 books, The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers from around the globe have contributed to the making of this book.

Wissenschaftskommunikation

Wissenschaftskommunikation PDF
Author: Lutz Hagen
Publisher: Nomos Verlag
Size: 69.36 MB
Category : Business & Economics
Languages : de
Pages : 228
View: 3668

Get Book

Wissenschaftskommunikation

by Lutz Hagen, Wissenschaftskommunikation Books available in PDF, EPUB, Mobi Format. Download Wissenschaftskommunikation books, Wissenschaftskommunikation ist von einem Kommunikationspluralismus geprägt, der auf den beiden Aspekten Adressat und Kommunikationskanal basiert. Dieser Band beleuchtet, welche Rolle die spezifischen Anforderungen, Denklogiken, Erkenntnisobjekte und Routinen unterschiedlicher Disziplinen für die Wissenschaftskommunikation spielen.

The Palgrave Handbook Of International Communication And Sustainable Development

The Palgrave Handbook of International Communication and Sustainable Development PDF
Author: Muhammad Jameel Yusha'u
Publisher: Springer Nature
Size: 20.14 MB
Category : Social Science
Languages : en
Pages : 635
View: 7727

Get Book

The Palgrave Handbook Of International Communication And Sustainable Development

by Muhammad Jameel Yusha'u, The Palgrave Handbook Of International Communication And Sustainable Development Books available in PDF, EPUB, Mobi Format. Download The Palgrave Handbook Of International Communication And Sustainable Development books, The Palgrave Handbook of International Communication and Sustainable Development is a major resource for stakeholders interested in understanding the role of communication in achieving the UN’S Sustainable Development Goals. Bringing together theoretical and applied contributions from scholars in Europe, Africa, the Middle East, Asia and North America, the handbook argues that communication is a key factor in achieving the global goals and suggests a review of the SDGs to consider its importance. Reflecting on the impact of COVID-19, it highlights the need for effective communication infrastructure and critically assesses the 2030 agenda and timeline. Including individual SDG and country case studies as well as integrated analysis, the chapters seek to enrich understanding of communication for development and propose crucial policy interventions. It is critical reading for researchers as well as policy makers and NGOs.

Der Mensch Im Digitalen Zeitalter

Der Mensch im digitalen Zeitalter PDF
Author: Michael Litschka
Publisher: Springer-Verlag
Size: 74.48 MB
Category : Language Arts & Disciplines
Languages : de
Pages : 218
View: 3049

Get Book

Der Mensch Im Digitalen Zeitalter

by Michael Litschka, Der Mensch Im Digitalen Zeitalter Books available in PDF, EPUB, Mobi Format. Download Der Mensch Im Digitalen Zeitalter books, Dieser Band versammelt interdisziplinäre Perspektiven zum Zusammenhang von Mediatisierung, Digitalisierung und Ökonomisierung und bietet eine ethische Reflexion derselben an. Beleuchtet werden philosophische, ökonomische, rechtliche, pädagogische und psychologische Aspekte, von denen der Mensch im digitalen Zeitalter betroffen ist. Kernfragen sind dabei: Bedarf der Metaprozess der Mediatisierung neuer anthropologischer Grundannahmen in Hinblick auf medien- und kommunikationsethische Fragestellungen? Welcher ethische Reflexionsbedarf ist angezeigt? Welche Handlungs- und Entscheidungsoptionen ergeben sich für Individuen, Organisationen und Institutionen im digitalen Zeitalter? Welche Gestaltungs- und Widerstandsformen bieten sich an?

Communicating Corporate Social Responsibility In The Digital Era

Communicating Corporate Social Responsibility in the Digital Era PDF
Author: Adam Lindgreen
Publisher: Routledge
Size: 51.73 MB
Category : Business & Economics
Languages : en
Pages : 364
View: 4717

Get Book

Communicating Corporate Social Responsibility In The Digital Era

by Adam Lindgreen, Communicating Corporate Social Responsibility In The Digital Era Books available in PDF, EPUB, Mobi Format. Download Communicating Corporate Social Responsibility In The Digital Era books, Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital to organizations that increasingly highlight their corporate social responsibility initiatives to position their corporate brands for both consumers and other stakeholders. Yet these organizations still sometimes rely on traditional methods to communicate, or even decide against communicating at all, because they fear triggering stakeholders’ skepticism or cynicism. A systematic, interdisciplinary examination of corporate social responsibility communication through digital platforms therefore is necessary, to establish an essential definition and up-to-date picture of the field. This research anthology addresses the above objectives. Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections: Challenges and opportunities for communicating corporate social responsibility through digital platforms. Moving toward symmetry and interactivity in digital corporate social responsibility communication. Fostering stakeholder engagement in and through digital corporate social responsibility communication. Leveraging effective digital corporate social responsibility communication. Digital activism and corporate social responsibility. Digital methodologies and corporate social responsibility.

Handbuch Produktions Und Logistikmanagement In Wertsch Pfungsnetzwerken

Handbuch Produktions  und Logistikmanagement in Wertsch  pfungsnetzwerken PDF
Author: Hans Corsten
Publisher: Walter de Gruyter GmbH & Co KG
Size: 51.44 MB
Category : Business & Economics
Languages : de
Pages : 1340
View: 5287

Get Book

Handbuch Produktions Und Logistikmanagement In Wertsch Pfungsnetzwerken

by Hans Corsten, Handbuch Produktions Und Logistikmanagement In Wertsch Pfungsnetzwerken Books available in PDF, EPUB, Mobi Format. Download Handbuch Produktions Und Logistikmanagement In Wertsch Pfungsnetzwerken books, In dem Handbuch werden die wichtigsten Themenkomplexe des Produktions- und Logistikmanagements sowohl theoretisch fundiert als auch mit Blick auf ihre praktische Relevanz behandelt. Hierzu zählen: Leistungsprogramm-, System- und Prozessgestaltung, Organisation und Personal, Energie- und Ressourceneffizienz, Controlling sowie Digitalisierung.

Public Relations For Social Responsibility

Public Relations for Social Responsibility PDF
Author: Donnalyn Pompper
Publisher: Emerald Group Publishing
Size: 29.92 MB
Category : Social Science
Languages : en
Pages : 240
View: 135

Get Book

Public Relations For Social Responsibility

by Donnalyn Pompper, Public Relations For Social Responsibility Books available in PDF, EPUB, Mobi Format. Download Public Relations For Social Responsibility books, This inaugural edited collection for the Communicating Responsible Diversity, Equity, and Inclusion series explores the active promotion of diversity, equity, and inclusion as a public relations responsibility and provides new avenues for critiquing the ways in which power operates through public relations work and theory building.

Unternehmerische Ern Hrungskommunikation Und Verantwortung

Unternehmerische Ern  hrungskommunikation und  verantwortung PDF
Author: Tina Bartelmeß
Publisher: Springer-Verlag
Size: 26.75 MB
Category : Business & Economics
Languages : de
Pages : 380
View: 163

Get Book

Unternehmerische Ern Hrungskommunikation Und Verantwortung

by Tina Bartelmeß, Unternehmerische Ern Hrungskommunikation Und Verantwortung Books available in PDF, EPUB, Mobi Format. Download Unternehmerische Ern Hrungskommunikation Und Verantwortung books, Tina Bartelmeß untersucht Ernährungskommunikation von Unternehmen der Lebensmittelwirtschaft aus einer sozialkonstruktivistischen Perspektive. Anhand einer empirischen Studie zeigt sie neue Rollen und Funktionen der Ernährungskommunikation vor dem Hintergrund der Ziele einer nachhaltigen Entwicklung des Ernährungssystems auf. Dabei beleuchtet die Autorin insbesondere das Verhältnis zwischen unternehmerischer Verantwortungswahrnehmung und Kommunikation in Bezug auf Nachhaltigkeit. Sie untermauert die Notwendigkeit einer kommunikativen Wende in der Ernährungskommunikationsforschung.

The Handbook Of Communication And Corporate Social Responsibility

The Handbook of Communication and Corporate Social Responsibility PDF
Author: Øyvind Ihlen
Publisher: John Wiley & Sons
Size: 22.37 MB
Category : Social Science
Languages : en
Pages : 560
View: 3222

Get Book

The Handbook Of Communication And Corporate Social Responsibility

by Øyvind Ihlen, The Handbook Of Communication And Corporate Social Responsibility Books available in PDF, EPUB, Mobi Format. Download The Handbook Of Communication And Corporate Social Responsibility books, This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management

Management In The Non Profit Sector

Management in the Non Profit Sector PDF
Author: Renato Civitillo
Publisher: Routledge
Size: 56.28 MB
Category : Business & Economics
Languages : en
Pages : 94
View: 5900

Get Book

Management In The Non Profit Sector

by Renato Civitillo, Management In The Non Profit Sector Books available in PDF, EPUB, Mobi Format. Download Management In The Non Profit Sector books, Despite the significant importance of the non-profit Sector, there is a relative limitation of possible modelling related to the management of the Non-Profit Institutions (NPIs). The studies and the research are concentrated in the analysis of the characteristics and the limitations related to the NPIs, rather than to the identification of possible models that can guarantee virtuous paths to these organizations. This book provides hypothetical trajectories for the construction of a theoretical model of reference for the management of NPIs—it accounts for the difficulties and the peculiarities of the non-profit sector, without however renouncing the concrete necessity and the great importance of approaches that try to avoid, or limit, the search for hybrid approaches constituted by the simple "transplant" of tools and techniques taken from the market or from the public administration context. Ultimately, it asserts that the non-profit sector is increasingly becoming the "pillar" on which modern civil society stands, to move towards a better future. The main aims of this book are to identify a link between accountability, responsibility and public trust in NPIs through a potential multidimensional managerial model in which these conceptual elements can be represented in a coordinated and systemic way. It will be of interest to researchers, academics, policymakers, and students in the fields of public and non-profit management, business management and administration, and public administration.

Movements In Organizational Communication Research

Movements in Organizational Communication Research PDF
Author: Jamie McDonald
Publisher: Routledge
Size: 66.39 MB
Category : Language Arts & Disciplines
Languages : en
Pages : 290
View: 489

Get Book

Movements In Organizational Communication Research

by Jamie McDonald, Movements In Organizational Communication Research Books available in PDF, EPUB, Mobi Format. Download Movements In Organizational Communication Research books, Movements in Organizational Communication Research is an essential resource for anyone wishing to become familiar with the current state of organizational communication research and key trends in the field. Seasoned organizational communication scholars will find that the book provides unique insights by way of the intergenerational dialogue that is found in the book, as well as the contributors’ stories about their scholarly trajectories. Those who are new to the field will find that the book enables them to familiarize themselves with the field and become a part of the organizational communication scholarly community in an inviting and accessible way. Key features of the book include: A review of current issues and future directions in 13 topical areas of organizational communication research. Intergenerational dialogue and collaboration between both established and emerging scholars in their specialty areas. Reflections by the authors on their scholarly trajectories and how they became a part of the field. Discussion questions at the end of each chapter that prompt reflections and debate. The book also features online resources for instructors: Sample course syllabus Suggested case studies from the book Cases in Organization and Managerial Communication to align with this book’s chapters The book is recommended as the anchor text for introductory graduate-level courses and upper-level undergraduate courses in organizational communication. It is also an excellent supplementary text for advanced doctoral-level courses in organizational communication, and courses in related fields such as organization studies, organizational behavior, and management.

Speaking With One Voice

Speaking With One Voice PDF
Author: Chantal Benoit-Barné
Publisher: Routledge
Size: 47.52 MB
Category : Business & Economics
Languages : en
Pages : 216
View: 1333

Get Book

Speaking With One Voice

by Chantal Benoit-Barné, Speaking With One Voice Books available in PDF, EPUB, Mobi Format. Download Speaking With One Voice books, This book explores the dynamics and challenges that underlie the ability of organizations to speak with one voice. Contributions by experienced and emerging scholars shed light on the nature and regulation of the communication processes whereby the many and diverse voices of a collective can unite, act, and speak as a distinct entity, thus contributing to its organizing. By focusing on communicational events, whether in the context of for-profit and non-profit organizations, political protests or social movements, chapters guide the reader through the diverse manifestations and concrete ways of dealing with the imperative for organizations of all kinds to speak with one voice. In doing so, the book creates bridges between different perspectives with regard to the notion of voice and its significance for the study of organizing; between fields of study; and between theory and empirical research aimed at investigating organizing beyond the boundaries of the formal organization. Offering a thorough and comprehensive investigation of the dynamics between multivocality and univocality in the organizing of various collectives, this book will be an important resource for scholars and students of organizational communication, management studies, media studies and rhetorical studies.

Strategic Corporate Communication In The Digital Age

Strategic Corporate Communication in the Digital Age PDF
Author: Mark Anthony Camilleri
Publisher: Emerald Group Publishing
Size: 13.67 MB
Category : Business & Economics
Languages : en
Pages : 340
View: 4294

Get Book

Strategic Corporate Communication In The Digital Age

by Mark Anthony Camilleri, Strategic Corporate Communication In The Digital Age Books available in PDF, EPUB, Mobi Format. Download Strategic Corporate Communication In The Digital Age books, Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.

Media Accountability In The Era Of Post Truth Politics

Media Accountability in the Era of Post Truth Politics PDF
Author: Tobias Eberwein
Publisher: Routledge
Size: 18.17 MB
Category : Social Science
Languages : en
Pages : 302
View: 3959

Get Book

Media Accountability In The Era Of Post Truth Politics

by Tobias Eberwein, Media Accountability In The Era Of Post Truth Politics Books available in PDF, EPUB, Mobi Format. Download Media Accountability In The Era Of Post Truth Politics books, Bringing together both leading international scholars and emerging academic talent, Media Accountability in the Era of Post-Truth Politics maps the current state of media accountability in Europe and provides fresh perspectives for future developments in media and communication fields. As the integrity of the international media landscape is challenged by far-reaching transformations and the rise of “fake news,” the need for a functional system of media regulation is greater than ever. This book addresses the pressing need to re-evaluate and redefine the notion of accountability in the fast-changing field of journalism and “information provision.” Using comparative research and empirical data, the book’s case studies address the notion of media accountability from various perspectives, considering political and societal change, economic, organisational and technological factors, and the changing role of media audiences. By collecting and juxtaposing these studies, the book provides a new discussion for the old question of how we can safeguard free and responsible media in Europe – a question that seems more urgent than ever. Media Accountability in the Era of Post-Truth Politics is an essential read for students and researchers in journalism, media and communication studies.